Today, Knowledge Management today are not limited merely to : (A) 'knowing' or 'reading lots of books/scholarly articles' or (B) data mining, analysis, decision making, preventive actions, or (C) some Human Resources Management issue or (D) some ICT issue. Knowledge Management is about putting your knowledge, skills and competency into practice and most important IT WORKS! For you and your company or your business (Nik Zafri)

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Email: nikzafri@yahoo.com, nikzafri@gmail.com

Kelantanese, Alumni of Sultan Ismail College Kelantan (SICA), Diploma (Management), IT Competency Cert, Certified Written English Professional US. Has participated in many seminars/conferences (local/ international) in the capacity of trainer/lecturer and participant.

Affiliations :- Council Member of Gerson Lehrman Group NY, Institute of Quality Malaysia, Malaysian Institute of Management, Malaysian Occupational Safety and Health Professionals Association, Auditor ISO 9000 IRCAUK, Auditor OHSAS 18000 (SIRIM and STS) /EMS ISO 14000:2004 and Construction Quality Assessment System (CONQUAS, CIDB (Now BCA) Singapore),

* Possesses 26 years of experience/hands-on in the multi-modern management & technical disciplines (systems & methodologies) such as Knowledge Management (Hi-Impact Management/ICT Solutions), Quality (TQM/ISO), Safety Health Environment, Civil & Building (Construction), Manufacturing, Motivation & Team Building, HR, Marketing/Branding, Business Process Reengineering, Economy/Stock Market, Contracts/Project Management, Finance & Banking, etc. He was employed to international bluechips involving in national/international megaprojects such as Balfour Beatty Construction/Knight Piesold & Partners UK, MMI Insurance Group Australia, Hazama Corporation (Hazamagumi) Japan (with Mitsubishi Corporation, JA Jones US, MMCE and Ho-Hup) and Sunway Construction Berhad (The Sunway Group of Companies). Among major projects undertaken : Pergau Hydro Electric Project, KLCC Petronas Twin Towers, LRT Tunnelling, KLIA, Petronas Refineries Melaka, Putrajaya Government Complex, Sistem Lingkaran Lebuhraya Kajang (SILK), Mex Highway, KLIA1, KLIA2 etc. Once serviced SMPD Management Consultants as Associate Consultant cum Lecturer for Diploma in Management, Institute of Supervisory Management UK/SMPD JV. Currently – Associate/Visiting Consultants/Facilitators, Advisors for leading consulting firms (local and international) including project management. To name a few – Noma SWO Consult, Amiosh Resources, Timur West Consultant Sdn. Bhd., TIJ Consultants Group (Malaysia and Singapore) and many others.

* Ex-Resident Weekly Columnist of Utusan Malaysia (1995-1998) and have produced more than 100 articles related to ISO-9000– Management System and Documentation Models, TQM Strategic Management, Occupational Safety and Health (now OHSAS 18000) and Environmental Management Systems ISO 14000. His write-ups/experience has assisted many students/researchers alike in module developments based on competency or academics and completion of many theses. Once commended by the then Chief Secretary to the Government of Malaysia for his diligence in promoting and training the civil services (government sector) based on “Total Quality Management and Quality Management System ISO-9000 in Malaysian Civil Service – Paradigm Shift Scalar for Assessment System”

Among Nik Zafri’s clients : Adabi Consumer Industries Sdn. Bhd, (MRP II, Accounts/Credit Control) The HQ of Royal Customs and Excise Malaysia (ISO 9000), Veterinary Services Dept. Negeri Sembilan (ISO 9000), The Institution of Engineers Malaysia (Aspects of Project Management – KLCC construction), Corporate HQ of RHB (Peter Drucker's MBO/KRA), NEC Semiconductor - Klang Selangor (Productivity Management), Prime Minister’s Department Malaysia (ISO 9000), State Secretarial Office Negeri Sembilan (ISO 9000), Hidrological Department KL (ISO 9000), Asahi Kluang Johor(System Audit, Management/Supervisory Development), Tunku Mahmood (2) Primary School Kluang Johor (ISO 9000), Consortium PANZANA (HSSE 3rd Party Audit), Lecturer for Information Technology Training Centre (ITTC) – Authorised Training Center (ATC) – University of Technology Malaysia (UTM) Kluang Branch Johor, Kluang General Hospital Johor (Management/Supervision Development, Office Technology/Administration, ISO 9000 & Construction Management), Kahang Timur Secondary School Johor (ISO 9000), Sultan Abdul Jalil Secondary School Kluang Johor (Islamic Motivation and Team Building), Guocera Tiles Industries Kluang Johor (EMS ISO 14000), MNE Construction (M) Sdn. Bhd. Kota Tinggi Johor (ISO 9000 – Construction), UITM Shah Alam Selangor (Knowledge Management/Knowledge Based Economy /TQM), Telesystem Electronics/Digico Cable(ODM/OEM for Astro – ISO 9000), Sungai Long Industries Sdn. Bhd. (Bina Puri Group) - ISO 9000 Construction), Secura Security Printing Sdn. Bhd,(ISO 9000 – Security Printing) ROTOL AMS Bumi Sdn. Bhd & ROTOL Architectural Services Sdn. Bhd. (ROTOL Group) – ISO 9000 –Architecture, Bond M & E (KL) Sdn. Bhd. (ISO 9000 – Construction/M & E), Skyline Telco (M) Sdn. Bhd. (Knowledge Management),Technochase Sdn. Bhd JB (ISO 9000 – Construction), Institut Kefahaman Islam Malaysia (IKIM – ISO 9000 & Internal Audit Refresher), Shinryo/Steamline Consortium (Petronas/OGP Power Co-Generation Plant Melaka – Construction Management and Safety, Health, Environment), Hospital Universiti Kebangsaan Malaysia (Negotiation Skills), Association for Retired Intelligence Operatives of Malaysia (Cyber Security – Arpa/NSFUsenet, Cobit, Till, ISO/IEC ISMS 27000 for Law/Enforcement/Military), T.Yamaichi Corp. (M) Sdn. Bhd. (EMS ISO 14000) LSB Manufacturing Solutions Sdn. Bhd., (Lean Scoreboard (including a full development of System-Software-Application - MSC Malaysia & Six Sigma) PJZ Marine Services Sdn. Bhd., (Safety Management Systems and Internal Audit based on International Marine Organization Standards) UNITAR/UNTEC (Degree in Accountacy – Career Path/Roadmap) Cobrain Holdings Sdn. Bhd.(Managing Construction Safety & Health), Speaker for International Finance & Management Strategy (Closed Conference), Pembinaan Jaya Zira Sdn. Bhd. (ISO 9001:2008-Internal Audit for Construction Industry & Overview of version 2015), Straits Consulting Engineers Sdn. Bhd. (Full Integrated Management System – ISO 9000, OHSAS 1800 and EMS ISO 14000 for Civl/Structural/Geotechnical Consulting), Malaysia Management & Science University (MSU – (Managing Business in an Organization), Innoseven Sdn. Bhd. (KVMRT Line 1 MSPR8 – Awareness and Internal Audit (Construction), ISO 9001:2008 and 2015 overview for the Construction Industry), Kemakmuran Sdn. Bhd. (KVMRT Line 1 - Signages/Wayfinding - Project Quality Plan and Construction Method Statement ), Amiosh Resources - (1) Lembaga Tabung Haji - Flood ERP (2) WNA Consultants - DID/JPS -Flood Risk Assessment and Management Plan - Prelim, Conceptual Design, Interim and Final Report etc. (3) Tunnel Fire Safety - Fire Risk Assessment Report - Design Fire Scenario), Safety, Health and Environmental Management Plans leading construction/property companies/corporations in Malaysia. Timur West Consulting (1) Business Methodology and System (2) Information Security Management Systems (ISMS) ISO/IEC 27001:2013 for Majlis Bandaraya Petaling Jaya ISMS/Audit/Risk/ITP Technical Team

* Has appeared for 10 consecutive series in “Good Morning Malaysia RTM TV1’ Corporate Talk Segment discussing on ISO 9000/14000 in various industries. For ICT, his inputs garnered from his expertise have successfully led to development of work-process e-enabling systems in the environments of intranet, portal and interactive web design especially for the construction and manufacturing. Some of the end products have won various competitions of innovativeness, quality, continual-improvements and construction industry award at national level. He has also in advisory capacity – involved in development and moderation of websites, portals and e-profiles for mainly corporate and private sectors, public figures etc. He is also one of the recipients for MOSTE Innovation for RFID use in Electronic Toll Collection in Malaysia.

Note :



Monday, June 09, 2008

Extracted from http://www.brint.com (Knowledge Management Portal)

Internet Marketing Conquering The Airwaves?

With society becoming more and more "connected" to the internet and the increasing bombardment of internet advertising, does anyone think that one day internet marketing/advertising will make commercial TV advertising obsolete? Is it already happening?

Benjiq - Australia

Nik Zafri replies :

A good question indeed! Well, you can say 'YES' and you can say 'NO'.

Let's start with 'NO' first.

a) Is internet advertising/marketing effective enough today even though the internet has been introduced for many-many years? What I've seen today are negative responses mostly - e.g. irritating pop-ups ads, net A & P not adhering to laws, people are not getting the quality they have bargained for etc. etc.

b) Look at the post-offices/postal services/couriers, they are still working are they not? despite there are e-mails and faxes?

c) Look at the newspapers, tabloids etc., they are still in the market - are they not? despite there are online-newspaper and tabloids.

d) People still say 'good morning' and still 'shake hands' with another colleague despite there's intranet with mail and SMS (on both computer and mobile phone)

e) Foreign Direct Investment are still coming (by proper visit) despite the K-Economy and globalization age of ICT, smart partnerships are still happening, the stock market still require people to help them out etc. etc.

Based ONLY on this 5 factors, the answer will definitely be 'NO'! It would be a 'Miracle' if people can get out of this era and go ONLINE on everything!

We still need 'hard copies' and TV advertising. Although, what you said has actually been happening and related to what I termed as a kind of 'digital-divide', but the effect is still not that bad.

Let's now go to 'YES'

a) If people started to re-realize the core 'humanity-based' objective of why ICT was introduced - be it internet marketing or for whatsoever thing - where the objective states - 'to protect the environment, trees esp. so that less trees are being cut to make papers', probably, this will one day replace 'hard copies'. Even that is so, TV is also; in a manner of speaking; helping out the preserving natural environment as well (in this context)

b) If everyone learn how to follow rules and know how to be patient in helping another online business and follow the flow of e.g. MLM. Then one day, what you say will happen.

But what I see today are attitudes that goes something like these :

"Mr. X saw an online advertising about products and services of 'Y' Company. He thought that, if 'Y' can do it, why not me? So he gets online, build another website similar to 'Y'."

"Mr. X saw a 'value click banner' on 'Y' company's website. The URL clicked will also state 'Y's ID so that if Mr. X intended to buy something through this 'value click banner', then Y shall be entitled to a certain 'commission'.

But Mr. X again said, why must I click on 'Y's 'banner' when I can create another on my website? Why must I give money to 'Y', when I can get money on my own? So Mr. X approached the company directly using 'Y's URL and applied for another value click banner for his website...."

What I'm trying to say here is : "When there are only 'Sellers' or everybody wanted to become a "businessman", who's going to become the 'Purchasers' or whose going to become your 'customers'?

Today, newbies in business tend to create very unhealthy competition (even in reality) - spoiling other businesses with low price + low quality.

c) If the top people in the government knows how to enforce regulations properly on the online ads , perhaps again, what you say will work. But in today's environment, it is hard to control these online ads despite how many regulations (e.g. intellectual property, BSA and FBI regulations even) etc. etc.

But you can still see people actually 'smart-shopping' on TV, CableTV etc. etc. The people is still confident with the formal advertising as these advertisements are still subject to rules before they can be displayed on TV...making people feel secure.

I heard the internet users are no longer considering internet advertising due to doubtful over some of the contents - unscrupulous people posting 'false bid' on the net and some 'get-rich-quick' scheme through so 'called' projects, money-'investment' (actually laundering), 'black money' , undelivered goods etc. etc.

Again, maybe, we should stick back to the original culture, once you have advertised on the net, you should be able NOT to force people to BUY from the internet although you may have all the measures like digital cert, firewall etc. etc.

But why not ask people to enquire first - give them some space to think ...and try to make appointments with them (not the digital appointment like video-conferencing). See them in reality, get into conversation, let them be 'used' to you first, give them hard copy surveys, only then, you can ask your customers to purchase ONLINE! Give them some 'free gifts'..perhaps they would like to go for your web (then you may consider your online software and web as 'user-friendly' but by 'forcing' people to buy or 'go', it's not 'user friendly' at all although the 'web-functionalities' are easy to cope up with)

I noticed that these methods are working on 'freeware' and 'shareware' concepts, MP3 and other multimedia format downloading (including use of Adobe PDF) etc. etc.

Big companies like Yahoo, suffered first before they reach this level you have seen now...

'E-commerce is NO 'brick and mortar' plus 'overnight business'

Remember this phrase?

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