I had a few interviews of my own. Many told me that factors of environmental, global economics and marketing strategies have a lot to do with the 'lagging' of export of wooden furniture. (so they claim)
Agreed, they do have but minimal effect on the export but these factors are really prerequisites if you wish to be in the business circle - so you need to think of this before you join and while you're running the wooden furniture industry. It's just some of us wish not to admit that we are actually do not seriously take into account FOREIGN rulings.
So, the issue here is about how the factors of environment, economics and marketing strategies not only to comply with the Malaysian regulations but also to comply with foreign regulations as well. So, all these has nothing much to do or does not moderate the relationship between all export marketing strategy variables and export performance. But surprisingly when you see wooden industry having ISO certification esp. EMS ISO 14001 (or even ISO 9000) you'll be surprised to see how fast they have grown domestically and internationally.
Today I'm going to talk about one such company that I found magnificently striving to comply to these rules. It makes me wonder why are investors are not thinking long term but rather wanted to listen to gossips about logging and wooden furniture industry.
I do not work or having any relationship with this company but I have confidence that this company will perform in the next few weeks or who knows in few days time prior to CNY or immediately after...
Sern Kou Resources Berhad (SKRB) is a Malaysia-based company engaged in investment holding and provision of management services. The Company, through its subsidiaries, operates in four segments: manufacturing, kiln-drying and lamination, logging and processing and others.
It subsidiaries are Sern Kou Furniture Industries Sdn. Bhd., which is a manufacturer of wooden furniture; S.K. Furniture Sdn. Bhd., which is engaged in the provision of spraying services to furniture manufacturer; Valued Products (M) Sdn. Bhd., which is engaged in manufacturing and processing all kinds of timber, wood and related products, and Souncern Timber Sdn. Bhd., which is engaged in the logging and processing of rubber wood and timber.
But I'm not going to touch too much on logging - only their finished product of wooden furniture which I am really impressed.
Led by highly experienced and robust personnel, I noticed the group operations has been generating strong positive cashflow despite the humbleness displayed by the Chairman via the Annual Report. I'm not surprised as I browse through their policies - they are very good! Based on my understanding, they are really dedicating themselves into the industry full time, well-aware and susceptible of what is happening around them.
My guess this group will become a potential performer soon. They practice cost control, product and market repositioning to place themselves back into the export market. It appears they have no fear on what is about to come - I'm certain, they know what I know.
Give it a shot fellas....support our local wooden industry. The products are much more better and cheaper. For those who are in Germany, I'm sure you've seen them at the IMM Cologne Germany (Koln) and I assume purchases have been made.
Look at these interesting items :
http://www.sernkou.com/index.html
http://www.fppsm.utm.my/download/doc_view/35-impact-of-environmental-factors-as-moderator-on-export-marketing-performance-in-wooden-furniture-ind.html
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